Ott video subscription revenue. 2. 86bn in 2024. 5 billion by 2027, growing at a Compound Annual Growth Rate (CAGR) of 16. 8%. are the major companies operating in this market. TVOD (Transactional Video On Demand) TVOD is another model to bring more viewers on board. 01% from 2023 to 2027. 9 billion by 2026. A forecast expected it to further Nov 28, 2023 · A paid subscription is required for full access. Amazon Prime Video made $31. Sales revenue of VOD subscription fees South Korea 2016-2021; Jul 8, 2021 · The other way to take advantage of the annoyance is to offer paid subscriptions that can compensate the ads-based revenue and generate subscription-based revenue as SVOD. g. Read more OTT TV & video revenue in Middle East and Africa 2016-2022, by type; Mexico: pay TV & audio revenue 2016-2018; Jul 25, 2023 · A paid subscription is required for full access. , Pluto TV and Amazon Freevee). Skip to main content Video streaming services monthly subscription price in the U. 2%, in part because the pandemic drove people to pay for more video services. Free ad-supported streaming TV (FAST) services—also called ad-supported video-on-demand, or AVOD—are exclusively ad-supported streamers with no paid tiers (e. If you’re already generating revenue from your video content, and want to take your income to the next level, OTT is the way to go. 2% of the company’s total ad revenue. 80bn in 2029. Revenue from OTT in India reaches more than two billion U. New international services are For more information on the Global OTT TV and Video Forecasts report, please contact: Simon Murray, simon@digitaltvresearch. 2 billion U. 70% of Uscreen customers get new subscribers from OTT apps. More creators and companies see the value in video, so OTT platforms have expanded to include social and white-label solutions. Netflix, Inc. Also, these platforms supplement their revenue streams through advertising Oct 12, 2023 · Video creators with OTT apps have generated 10x more subscription monthly recurring revenue. Global OTT earnings to surpass $476 billion by 2027. 08 billion in revenue in 2022, a figure that includes all subscription, advertising, and transactional revenue from OTT video streaming services. The world’s most populous nation represents 48 percent of the APAC online video revenue pie. , Amazon. 2% jump from its revenue in 2021– $25. 46 percent). Top video streaming providers in the OTT industry, especially in the SVOD (Subscription Video On Demand) market segment, are continuing […] Compare Vimeo OTT's transparent pricing plans, including services for starter plans as well as established video channels of all sizes. What do marketers need to know? 1. 77 billion in revenue in 2021 alone. Jan 11, 2023 · Role of sports in OTT video grows as more households embrace streaming services. How to choose the right OTT platform for you. May 12, 2023 · By 2026, the OTT revenue is forecast to reach a value of over 64 billion U. 5%) of US video subscription revenues by 2025, when it will reach $71. Research indicates that the revenue from subscription video on demand (SVOD) on OTT platforms is anticipated to surpass $139 billion by 2027. Read more "Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U. Notable growth will be in time spent. This was an increase in revenue by 13. Read more. Over-the-top video subscription revenue in the Mar 7, 2024 · OTT will account for more than half (53. " Chart. 40 Billion in 2023 . (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd and Roku Inc. 9 million users (+25. Revenue in the OTT Video market market in the United States is Aug 1, 2022 · OTT revenue from subscription streaming platforms or subscription video-on-demand (SVOD) is expected to surpass $139 billion by 2027 OTT revenue from pay-per-view, or transactional video-on-demand (TVOD), is expected to surpass $12 billion by 2027 ( Source ) Jun 20, 2024 · But if you consider on-demand platforms that use the subscription model to generate revenue, Netflix is the biggest one with over 247. Nov 15, 2022 · It’s hard to say what the long-term effects of this pandemic will be on the OTT video streaming industry, mainly because no one knows how long it will take before things get back to normal. The chart below shows Amazon Prime’s revenue and year-on-year subscription growth for the last five years. Jan 10, 2023 · Role of sports in OTT video grows as more households embrace streaming services. Over The Top (OTT) Market in terms of revenue was estimated to be worth $202. The Worldwide OTT Video market is experiencing a surge in subscription-based See full list on uscreen. 2 percent of total over-the-top (OTT) video subscription revenue in the United States from 2019 to 2020. The platform garnered 250 million subscriptions worldwide. Mar 25, 2024 · New studies from Convergence Research Group highlight the ongoing massive shifts to OTT and streaming content with a prediction that U. 72% leading up to 2027. The OTT Video market worldwide is projected to grow by 6. 3% compared to the previous year. 72 billion from OTT ads this year, claiming 11. 4 percent to 36. As a result, OTT video will reach a projected market volume of $462. 21 billion. Move aside cable TV. According to Statista’s OTT video outlook report, revenue in the OTT video segment is expected to reach an astounding $316. 27 trillion by 2029. Oct 13, 2021 · OTT lets you go far beyond the revenue creation abilities of a basic streaming channel using: Subscription Video On Demand (SVOD) for ad-free, high-quality content; Transactional Video on Demand (TVOD) for special promotions and offers; Ad-supported Video on Demand (AVOD) for free, ad-supported content; Subscription video on demand May 23, 2022 · A paid subscription is required for full access. Oct 2, 2023 · Insider Intelligence reports that OTT video subscription revenues will climb to $64. dollars in 2020. In 2022, the revenue of over-the-top (OTT) TV and video in South Korea amounted to approximately 3. 1 billion in 2022 and will Oct 12, 2019 · Subscription revenue shaping up for OTT Video apps. 1 billion in 2022 and will almost double to approximately $22. 44% Apr 26, 2024 · As the digital age evolved, the methods through which OTT platforms generate revenue from their content have diversified significantly. OTT video revenue in the U. The OTT revenue jumped from $131 billion in 2019 to $180 billion in 2020, displaying an increase of almost 50 billion in just a year. dollars). This is a 31. Jan 5, 2023 · It was estimated that, in 2022, the over-the-top (OTT) TV and video revenue in Latin America amounted to over 8. May 23, 2024 · With projections estimating global revenue in the OTT video market to hit US$316 billion by this year end, the industry’s expansion reflects a compound annual growth rate (CAGR) of 7. dollars by 2029, more than double the figure reported in 2019 The OTT Video market worldwide is projected to grow by 7. 27 in 2024. com, Tel: +44 20 8248 5051 2021 2022 2027 Dec 16, 2023 · 3) The OTT Market Revenue Worldwide reached $295. Jun 19, 2024 · In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5. 56 billion this year, an increase of 12. Conclusion. 92 billion, according to our December 2023 forecast. It’s not just about watching shows anymore; it’s a cultural shift in how we engage with media. Sep 6, 2024 · The Indian over-the-top (OTT) video market is expected to grow from INR 22. Key Statistics. S. The average revenue per user (ARPU) in the OTT Video market market is expected to be US$80. Sep 7, 2024 · Amazon Prime Video Revenue. Oct 20, 2021 · Audio subscription revenue over 1 billion rupees. The Over The Top (OTT) Market is expected to reach USD 0. 2 billion by the end of the year, according to the MPA The global revenue in the 'OTT Video' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 113 billion U. com Inc. homes didn’t have a pay TV subscription at the end of 2023. The global market for OTT segmented by type, Streaming Device, Services, Vertical and Region. 84% . Oct 12, 2020 · There is no one-size-fits-all GTM strategy for OTT video subscriptions. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3. 5% YoY, according to our forecast. OTT video revenue is expected to reach $175 billion by 2027 Feb 13, 2024 · The over-the-top (OTT) TV and video revenue is estimated to reach 74 billion U. 6 billion U. OTT subscription revenue will grow by 17% to $69 billion in 2024 and that 60% of all U. The growth of the OTT video market in India can be attributed to the increasing penetration of smartphones and high-speed broadband services, coupled with the evolving content preferences of viewers. 7 billion is expected by 2026. 2023-2029; Mexico: SVoD revenue 2018-2023; Pay TV revenue in North America 2010-2020, by platform; Jun 24, 2024 · OTT TV and video revenue worldwide 2029, by source. In this OTT revenue model, OTT applications earn, via the subscription money that is paid by the users to consider the content. Video creators with apps have 10X more Daily Average Users and Monthly Average Users. Jan 12, 2024 · But OTT platforms don’t begin and end just with entertainment names. The video segment of the Indian OTT market was primarily sustained by advertising video-on-demand (AVoD) platforms up until 2021, when revenue from both AVoD and subscription video-on-demand (SVoD Feb 25, 2020 · In this report we publish country-level OTT video subscription and revenue projections for 16 countries in the Asia-Pacific region. 6 trillion in 2024 and grow at a CAGR of 16. OTT video streaming subscriptions and revenue growth are increasingly at risk as COVID-19 spreads. dollars) Revenue of subscription video-on Jan 10, 2023 · Role of sports in OTT video grows as more households embrace streaming services. OTT TV and video revenue worldwide 2029 Oct 25, 2022 · OTT video streaming in the United States is expected to generate $119. Let us break down and introduce you to some of the OTT video industry's biggest names, familiar and unfamiliar. 43% (2024-2029) resulting in a market volume of US$5. Globally, OTT video streaming is expected to generate $275. 8% of US internet users and 84. 2023; In the Philippines, revenue in the OTT Video market market is forecasted to reach US$572. Beyond the chart: Subscription revenues are outpacing viewership for OTT, a result of price increases and existing viewers stacking up on platform subscriptions. Advertisement video-on-demand Nov 8, 2022 · However, India’s OTT market size still lags that of China – APAC’s largest market which will generate $11. 81bn in 2029. dollars, with the United States accounting for the largest share of revenue worldwide. Apr 11, 2024 · Looking broadly at all video subscription revenue (OTT/streaming and traditional pay TV platforms), the business is forecast to slow to a 1% increase in revenue from 2025 to 2027. Paying Indian subscribers come to 29 million in 2020 with 53 million video subscriptions. The Asia-Pacific subscription OTT video industry continues to grow as existing services penetrate further into the market. 67 Bn by 2025, at a CAGR of 33. 2023’s OTT video service revenue estimated at $316 billion. 7 billion. Subscription video-on-demand (SVOD) Mar 2, 2021 · How fast are OTT subscription revenues growing? In 2020, US OTT subscription revenues increased 41. 62 Bn in 2020 to INR 93. 1. Oct 20, 2022 · SVOD – SVOD denotes Subscription Video on Demand. 5%. #pressrelease annual sports OTT subscription revenue in the United States was $13. According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13. The subscription value changes from platform to platform. 6 billion in 2027, a 73% increase over the next five years. In 2022, the OTT platforms generated a revenue of $272. As a broadcaster, tapping into this market means utilizing the best tools Jul 18, 2024 · Sub OTT (also known as paid subscription video-on-demand, or SVOD) consists of paid subscription streaming services (e. When evaluating an OTT platform, you should be looking for an all-inclusive video monetization tool. , Netflix, Disney+, and Max). 14% to reach USD 1. Subscription OTT video viewers will make up 75. 10 billion USD in 2023, and the market is set to grow at an impressive Compound Annual Growth Rate (CAGR) of 10. OTT video companies should explore a combination of partnerships and bundles to maximize their market presence and reach the largest audience possible. Dec 14, 2023 · Revenue share of video OTT platforms - based on revenue models 6. The figures include SVOD and virtual multichannel services. 93% (2024-2029) resulting in a market volume of US$185. tv Sep 10, 2024 · According to projections, the OTT video market, valued at $178 billion in 2021, is poised for an annual growth rate of 9. 50m in 2024. 2 billion in revenue in 2022. This year, OTT subscription revenues will increase by 29. Over-the-top (OTT) TV and video revenue worldwide in 2029, by source and region (in billion U. Revenues will climb to $64. Subscription video-on-demand (SVoD) market size and growth forecast (FY 2021 - FY 2028e) 6. 5 billion in 2022 and is projected to reach $434. Aug 22, 2024 · The global number of users in the 'OTT Video' segment of the media market was forecast to continuously increase between 2024 and 2029 by in total 997. Organic subscriber growth is tapering, switching the focus for operators to customer satisfaction, churn control and diversifying revenue streams. 9%. dollars, up from around 45 billion dollars in 2022. Mar 7, 2024 · A paid subscription is required for full access. Over-the-top (OTT) TV and video revenue is expected to reach 215 billion U. I’m eager to see how they continue to adapt to changing viewer preferences. Read more OTT TV and video revenue worldwide 2020-2026, by country OTT TV & video revenue in Latin America 2022-2027, by type; Colombia: OTT TV Jun 12, 2024 · Amazon will garner $4. 90 billion USD by [188 Pages Report] Over the top Market size, share, trends and forecasts. The Over-The-Top (OTT) video streaming market is continuing its growth in North America and around the world. Most popular video streaming subscription services based in usage May 15, 2024 · Video OTT 7 Premium Statistic Revenue in the video streaming Premium Statistic Online video platform subscription revenue in India FY 2020-2026 OTT subscription services more than doubled between 2017 and 2018, and content creators are now making over half of their revenue through paid advertisements. How does Netflix factor into the OTT subscription revenue forecast? May 13, 2024 · Popular Indian OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video,ZEE5, and YouTube Premium, Mx Player and others primarily generate revenue through subscription-based models, offering users access to a vast library of content for a monthly or annual fee. The region’s market size is anticipated to be US$49. Aug 5, 2024 · In 2022, the largest share of OTT subscription revenues worldwide was held by North American services, accounting for over 51 percent of total revenues. 6% of digital video viewers this year, according to our February 2024 forecast. Sep 5, 2024 · Netflix’s subscription & revenue growth over the years shows how quickly OTT video streaming has become the norm. With more than 30 OTT video platforms in the country, and a rapid growth in video consumption, the landscape has rapidly evolved. Among the most prevalent models are advertising video on demand (AVOD), subscription video on demand (SVOD), and transactional video on demand (TVOD). Nov 8, 2022 · A lot has happened since we published our article on OTT Video Streaming Trends to Watch in 2022. Apr 5, 2024 · Online video platform subscription revenue in India FY 2020-2026 Most viewed streaming original series in Hindi India 2023 Most viewed Hindi OTT films India 2023 Jan 31, 2023 · The top three global over-the-top video providers — Netflix, Disney and Amazon — are expected to generate two-thirds of total European subscription video-on-demand revenues in 2023. 30 billion in 2022. Each of the approaches discussed here provides a different avenue to enter new markets and reach more customers. 11, 2023 /PRNewswire/ -- According to Parks Associates' latest research, annual sports OTT Revenue in the OTT Video market market in the United Kingdom is forecasted to reach US$15. DALLAS, Jan. Disney+ Hotstar, Netflix,Amazon Prime Video, and YouTube prove to be major contributors. 72%, reaching $297. 12 billion by the end of 2026. Revenue in the OTT Video market market in India is forecasted to Jun 14, 2024 · A paid subscription is required for full access. Entertainment . Watching subscription-based OTT video services is already a daily habit for 60 percent of adults in the US. Mar 28, 2024 · Monthly active users of selected video OTT platforms India 2022; "Online video platform subscription revenue across India in financial year 2020 to 2023, with estimates until 2026 (in billion Nov 5, 2021 · Netflix's revenue share plummeted from 44. May 10, 2023 · OTT video subscription revenues will hit $50. 2 million users. erghwaddglvtayoctssyvfxbjrekflyeqvbqgcukmmmbeybx
